People-Centered Innovation - Pedro Oliveira

People-Centered Innovation: Becoming a Practitioner in Innovation Research

by Pedro Oliveira

Written with a general audience in mind, People-Centered Innovation focuses on innovation research in corporate settings.  Starting with a biographical standpoint, it describes the author's transition from the fields of psychology and anthropology into the fields of business anthropology and innovation.  Through a rich description of case-studies of corporate work, the author takes us into a fascinating journey across different ways of observing relations between consumers and corporations and generating new ideas based on that observation.  

ISBN: 978-1-62249-130-8

LCCN: 2013951365